Recas Gives Broadcast Media the Ability to Grow Advertising Sales

In the competitive media advertising environment, Recas can help broadcast companies and their managers gain the advantage to achieve revenue goals and increase advertiser loyalty.

Whether you are a broadcast television/radio station, cable company or have a strong digital presence, Recas will provide your company with the tools necessary to uncover new opportunities for growth through co-op advertising. As a Recas client, you will have access to a database of co-op details for over 8,000 manufacturers and their brands, allowing you to present unique marketing options to your local advertisers that other media may not.

In addition to full access to our co-op database, Recas subscribers can strengthen any sales opportunity through the largest bank of manufacturer spec material and broadcast scripts in the industry. By utilizing our co-op sales leads and targeted selling ideas, your sales staff will become empowered consultants that can help drive new business sales while leveraging your media to your existing client base.

Recas can also help facilitate all aspects of your company’s co-op advertising department. We can assist your advertisers with all of their co-op advertising needs, from localized co-op management and special research to manufacturer ad approvals and co-op claims for advertiser reimbursement.

At the end of the day, Recas will make your clients happier and, more importantly, prove its worth by measurably increasing your own ROI.

Everyone Benefits with Recas!

With Recas, everyone in your broadcast media will benefit:

Company Executives and General Managers

  • Measurable tracking to prove a high return on investment for your co-op initiatives

Directors of Sales and Sales Managers

  • Increased ad sales and higher client retention
  • The added ability to integrate with internal accounting systems for better overall sales reporting and forecasting through the RecasAPI.

Sales Professionals and Marketing Consultants

  • Daily leads and easy access to brand information (available in online OR mobile platform)

Accounting, Finance and Sales Administration

  • Easy-to-use database management tool available for localized management or advanced integration with accounting and CRM tools - including robust reporting features
  • The added ability to integrate with front-end accounting systems through the RecasAPI.

Recas provides a more personal approach to fitting you with the right amount of service for your needs by offering three tiers of service. Contact us to reach a co-op specialist today!