Recas Training Services

Click here to learn more on our co-op presentations

Basic Training: Includes initial phone support sessions to review materials and procedures with staff: co-op advertising sales basics presentation to the sales staff; installation; setup; and coordination meetings with graphics, accounting and IT departments.

Co-op Advertising Sales Basics: Co-op 101 presentation to the sales staff including co-op spec ad and proposal development along with co-op accrual based research and schedule development, structured with a co-op sales contest to uncover brand resources in the market.

Optional Training

Dealer List Development: Structured around working with manufacturer sales reps and distributors. Goals and strategies are included to build regional brand advertising.

Spec Ad Development: Developing materials and proposals for successful advertising sales presentation in the newspaper environment.

Special Section and Niche Publications

Retail Advertising Seminar: Invite your advertisers in for breakfast or lunch. We’ll do the rest. This is a one-and-a-half-hour seminar on co-op with the advertisers’ perspective in mind. After a brief history of co-op, we will talk about advertising in general, why to advertise, how to work with co-op, how to work with manufacturers that “do not offer advertising assistance” and most importantly, how your media can assist them in working with co-op advertising. Each advertiser receives a personalized packet with leads for their business type, a checklist and authorization letter to fill out as well as any manufacturer promotions that are available to them at the time. We suggest that you require each advertising sales rep to bring two or three clients to the seminar. The seminar is entertaining and includes trivia questions and door prizes. Jump-start your co-op initiative with this unique approach. We even have spec ads available to help you get more attendees for your Retail Co-op Advertising Seminar.

4-Legged Sales Calls: Our account managers will ride along with your sales staff on calls to discuss co-op with advertisers. This invaluable tool gives your reps the opportunity to apply what they learned in the Co-op Sales Training Seminar to the field. Our account managers will work with the sales rep and advertiser to uncover co-op accruals, suggest vendor support sections, discuss spec ads and claiming information, and simplify the co-op process for the advertiser.