Recas Co-op Subscription Strategy

Recas is a subscription-based service for the media industry. Its contracts propose a one-year minimum annual commitment at a monthly subscription rate based on the media’s level of market distribution. The Recas contract will be subsequent to any existing MultiAd subscriptions through AdBuilder.com with discounts available based on subscription volume.

The Recas service will work to establish a centralized co-op department structure with co-op coordinator support. The goal of this structure will be to push co-op advertising information and ad materials with local dealer prospects through the sales force to build new business. Enterprise access will be open to AdBuilder.com Co-op Realm and Manufacturer Ad Material Warehouse for building out development of a spec ad/proposal co-op advertising model.

Recas Customer Support will provide regular lead generation, local dealer accrual reporting, and co-op information service through an assigned Account Manager accountable to sales management and co-op personnel at your operation.

Recas will provide co-op management and ad creation software, along with the relevant support for these tools to develop incremental brand advertising revenue. In addition, Recas will also provide Web Forum access to all other Recas subscribers in the nation for purposes of sharing ideas and information.

Training and Co-op Development Sessions can be scheduled on-site for training on the potential with co-op advertising in the extended media market. A one-day session to be arranged at mutual convenience can include:

•	Co-op sales training for inside and outside sales staff
•	Co-op coordinator and sales assistants role development
•	Co-op structure for goal setting, incentives, and retailer submissions
•	Graphics department familiarity with manufacturer ad materials

The Recas contract will include all materials, lead generation, training and support along with a discounted option for single registration for the annual MultiAd Co-op Conference