references / quotes

Recas Hall of Fame

Quotes

Quotes

Just wanted to let you know that I got a response from MutiAd about the Echostar dealer and he had $1,500 accrued. I also wanted to let you know that this is AMAZING to me (the turnaround time) because I have used a competitor's service now for almost 2 years and I have yet to get any type of response from any accrual request that I have sent in EVER....I also wanted to let you and your team know that it did not go unnoticed by my Ad Director that with just this one accrual found we have paid for 5 months of the AdBuilder service. Great Job!! Thank you!
    —Brandi Clifton, Odessa American (Odessa, TX)

The proposal generator is such a tremendous tool. Paired with the artwork and co-op programs, we should be generating more results ~ faster. Ingenious! Thanks!
    —Kathy Witherell, Portland Press Herald (Portland, ME)

Thank you AdBuilder! Your service has been invaluable in helping me to provide outstanding advertising service for my customers. The "Request an Update" feature has been especially beneficial with the promptness of your accurate and up-to-date information.
    —Kimberly McLane, Willison Pioneer Sun (Willison, FL)

I didn't realize Recas could do such a quick turn-around getting me new ad materials. They saved me!
    —Deborah Savage, Norwich Bulletin, a Gannett Publication (Norwich, CT)

By utilizing MultiAd Co-op Resources, I have been able to introduce my advertisers to advertising dollars they never knew existed. Not only have I been able to earn additional advertising for my newspaper, but my advertisers now have more co-op dollars to run for local advertising. With the help of Recas, I have gained many wonderful relationships with my customers. Thank you, Recas!
    —Vicky Fiandt, Kendalville News Sun

I've been a Recas subscriber since I first started in co-op—January 1998. Recas remains on the cutting edge of new technology, continually upgrading and enhancing the system to help me maximize co-op performance at my newspaper. Traditional co-op generated (total ad) revenue has grown annually at the Fort Worth Star-Telegram from just under $600,000 in 1998 to over $4.1 million in 2003. Through August 2004, we are at $3.6 million—we should hit $5.4 million by year-end. I'm very excited about the new features coming with Recas 7!
    —Janie Houston Pace, Fort Worth Star-Telegram

Before Recas, Charter Media did not use any co-op in the Retail market, only Automotive (new cars). Since implementing Recas, we have generated a significant amount of new business using Recas co-op research.
    —Betty Cross, Charter Media Broadcasting

Whoever came up with this proposal form needs to be promoted! It looks very well thought-out and professional, and I think it is just another Recas tool to help our sales reps become more organized. Customers will certainly respond to a well thought-out spending plan of accrued funds, and with the complete calendar, they are sure to be reminded of important dates such as holidays and national events that they might otherwise not be aware of.
    —Tim Marceau, The Mountain News

A co-op department is only as successful as the system that backs it up. I credit my success to the Recas system. It is second to none.
    —Beth Mills, Morning Star Publishing Co.

The Recas system is an awesome co-op tool and an easy system to learn. The staff is always helpful, and most importantly, they respond quickly to any inquiries I may have.
    —Metro Community News

NAPAA Recas E-Claim Article (PDF)

AFCP AdBuilder Co-op Article (PDF)

Inside Classifieds Article (PDF)