Recas

Recas offers the tools and resources needed to create a profitable co-op department and develop new business. Its customizable database takes the plan information to a new level with the ability to integrate and manage contacts, accruals and information to a measurable level for each subscribing media. The accrual reporting service is a customer favorite, as a regular funding update for every client on their list. Recas subscriptions include:

• All Co-op Sales Director features
• Customizable and integrated database
• Data import and export features
• Personal accrual research specialists
• Co-op claiming integration
• Extensive reporting features

Download Recas Information (PDF)

Product Features (View Comparison Chart)

• Co-op Database with over 9,000 manufacturer contacts and their co-op information. Includes direct links to the manufacturer's Web Sites, Dealer Locators and Ad Planners.
• Ad Material Warehouse, a growing database of manufacturer-approved ads and artwork with 900 manufacturers and over 13,000 images. (Ad Material Warehouse is one of the most powerful sales tools in the industry when it comes developing and securing new business.)
• Weekly Co-op Sales Tip. Timely direction on a product or brand intended for sales targeting for the week.
• Manufacturer Promotions information on consumer offers promoted at brand level made available through local merchants.
• Weekly Co-op E-lead (via e-mail) featuring several manufacturer targets and links to their dealer locators and respective ad materials.
• Online Accrual Research links for fax and/or e-mail forms located on the manufacturer plan page.
• Themed Sales Ideas for tying multiple advertisers around a unified theme or event. These pages provide a quick way to build new revenue as well as new ongoing ad opportunities.
• Co-op 101 Training Materials that focus on co-op information such as the Basics of Co-op Advertising, Co-op Targeting and Working with Manufacturer Co-op Ad Materials.
• Co-op Targeting via hundreds of important dates from special events to holidays and anniversaries.
• Co-op Targeting via category development, which emphasizes the most pertinent categories as they relate to co-op. Find important facts, industry trends and AdBuilder.com resources.
• Co-op Targeting via top manufacturer and category rankings based on accrual dollars found for other subscribers.
• Instant Money Makers, weekly promotional publication perfect for your Monday Morning Sales Meeting. The seven-page PDF highlights all the timely manufacturer promotions featured weekly on AdBuilder.com. (Native Instant Money Maker Creator Files also included)
• Daily Co-op E-leads (via e-mail) promoting great promotional leads, targeting tips, trade articles and manufacturer target lists. These daily e-mails will help make AdBuilder.com research much more reactive for your sales reps.
• We'll Research It - If you can't find the information you need in our co-op database, we will research it for you.
• Co-op Promotion tools, ideas and resources to help motivate your sales staff and bring awareness to your co-op department. Includes sample co-op contests, newsletters, self-promotion ads, co-op brochures, bill stuffers, leave-behinds and much, much more.
• New Business Development tools, ideas and resources to help make your department a standout. Includes tutorials, forms, client samples and artwork to help you generate more sales and increase new business development. (Includes Special Section, Vendor Support, Dealer List, Online, Hispanic and Automotive Resources)
• Co-op Networking tools such as Co-op World, Co-op Connection Blog and Recas Hall of Fame.
• Co-op Proposal Generator builds professional sales proposal PDFs that contain cover sheet, ad schedule and proposed ad materials in just a matter of minutes. It's the most important sales tools available on the market today.
• Co-op 201 Training Materials that focus on how to set up a co-op department, research co-op accrual funding, build business through negotiable co-op and effectively promote your co-op department.
• Co-op 301 Training Materials that focus on how to build new business through dealer list, vendor support, online and non-traditional development.
• Customizable Database allowing users to integrate local info with the co-op database. Align local retailers with the products they carry and the manufacturers that offer co-op for the retailers' products.
• Creator Professional desktop publishing software for quick and easy development/editing of co-op advertising spec ads for presentation to the local retailer.
• Reporting Features that helps best track and manage co-op data on all levels: advertiser, manufacturer, media properties and local media sales reps.
• Co-op Claiming features that produce co-op invoicing for traditional tear sheet submission and/or E-Claim Submission through external electronic tear sheet systems.
• Accrual Reporting Services to investigate co-op funding for your local advertisers.
• Co-op 401 Training Materials that focus on how to best utilize the Recas product to gain the most benefit for you.
• Data Import and Export Options to flow information to and from front-end systems into the Recas system for co-op tracking and invoicing purposes and more detailed reporting.